Pandora has been charming customers for almost 40 years, most notably with its ubiquitous bracelets. Now the company is adding a little magic -- of the Hogwarts variety.
It's nothing new for a network to publicize its successes. But when you've flouted TV conventions, as Netflix long has, suddenly crowing about ratings -- as the streaming service did with "Bird Box," the apocalyptic movie starring Sandra Bullock -- has risked opening Pandora's box.