Google to buy Fitbit in $2.1 billion deal
Google announced plans on Friday to acquire Fitbit, the world's leading maker of wearable fitness activity trackers.
fitbit inc
Fitbit stock spikes 30% on report of Google acquisition offer
Fitbit, which has been struggling to compete with Apple, may soon join forces with one of Apple's chief rivals.
Fitbit pushes beyond hardware with new subscription service
Fitbit has struggled to compete in the smartwatch market against bigger companies like Apple. Now, it's looking to boost its business by taking a page from Apple's playbook: offering more subscription services to customers.
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