(CNN) -- Alexa is getting a much bigger personality. Amazon announced this week that the voices of Melissa McCarthy and Shaquille O'Neal are now available on Alexa devices. McCarthy and O'Neal join Samuel L. Jackson as Alexa celebrity personalities. And…
Alexa, you get me.
Amazon doesn't just want to bring its virtual assistant, Alexa, to your home. Now, it's aiming to have Alexa come with you everywhere, by putting it on your face, in your ears, and even on your finger.
When Nick Schwab isn't at his day job, working as a software engineer at Ford, he's building voice apps for Amazon's Alexa voice assistant. It's a part-time gig that's proved quite lucrative.
Not only is Alexa listening when you speak to an Echo smart speaker, an Amazon employee is potentially listening, too.
Your living room was only the beginning for Alexa.
Avis Budget Group may need to whip out its old "try harder" advertising slogan to convince Wall Street that the rental car business is still relevant.
Next time you check in to a Marriott hotel, you might find an unexpected guest in your room: Alexa.
Amazon is an e-commerce company that does billions of dollars in sales. Here's a look at some of the companies it's purchased, and products and services it offers.
"Alexa, turn on Bravo."
It was Alexa's equivalent of a pocket dial.
Alexa has many talents. Amazon's voice assistant can play music, set timers, order a pizza, and send recordings of private conversations to random people in its users' contact list.
The next house you buy may already have someone living in it: Alexa.
Alexa is headed to the kids' room.
Alexa isn't content being a stay-at-home voice assistant. It wants to join the workforce.
Two weeks ago, I was invited to a "listening party" for Apple's HomePod speaker in downtown Manhattan.
Amazon's Alexa can now send SMS text messages, but only if you have an Android Phone.
Alexa does the unthinkable in Amazon's upcoming Super Bowl ... unthinkable to Jeff Bezos, anyway.
Nearly nine months after it was announced, Apple's HomePod finally has a launch date.
Have you ever looked at your toilet and thought, "I wish I could just shout 'Flush!' instead of pressing a lever?"
Roku is working on its own voice assistant to take on Alexa, Cortana, Siri and Google Assistant. You can call it ... "Roku."
Alexa refuses to say "hippopotamus" in Spanish.
Apple is getting into the smart speaker market with the HomePod, the company's first entirely new product in three years. It's a relatively young hardware category made popular by the Amazon Echo.
