Shoppers hit malls, shopping centers in Madison following holiday weekend

Shopper Carries Bag At Hilldale

MADISON, Wis. — Shoppers flocked to shopping centers and malls across the Madison area on Monday to spend their holiday gift cards and exchange gifts that weren’t quite what they were hoping Santa would bring.

Among those out at Hilldale on Monday were Jolena Siegenthaler and her family from Mineral Point.

“We’re just out looking, seeing where the best deals are,” she said.

Other shoppers told News 3 Now it was returning items that didn’t quite fit that drew them to the shopping center.

West Towne Mall was also filled with people scouring shelves for a good deal.

Despite high inflation, holiday sales were up 7.6% this year, the Associated Press reported, citing data from Mastercard SpendingPulse.