Officials warn of Midwest Horse Fair traffic delays

60,000+ people expected at 40th annual event

MADISON, Wis. — If you’re not going to the Midwest Horse Fair this weekend, you’ll want to avoid John Nolen Drive and RImrock Road altogether.

Traffic is expected to get so bad, the Dane County Sheriff’s Office sent out a news release more than 48 hours prior to the fair warning drivers of the projected backups.

The fair will be at the Alliant Entergy Center Friday and Saturday. Officials expect the Beltline, John Nolen Drive and Rimrock Road will have significant traffic from 6 a.m. to noon both days.

The annual Midwest Horse Fair draws around 60,000 people to the Alliant Energy Center. It is the largest three-day horse fair in America. Three hundred clinics, seminars and educational talks are presented by some of the top horse professionals from across the country. More than 500 exhibitors will be also offering items for sale.

Deputies will be on hand to direct traffic at the main gate, Rimrock Road/Rusk Avenue intersection, and the John Nolen Drive and Rimrock Road intersection. There will also be signs placed along the Beltline to help direct drivers.

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