New Glarus Oktoberfest attracts thousands, great beer and tradition lead the event

MADISON, Wis. — Every fall, New Glarus hosts one of the premiere Oktoberfests in the region. The celebration brings in people from all over, featuring, beer, music and more.

When people think of Oktoberfest, they think beer. While there was plenty of beer in New Glarus this weekend, the four-day event featured so much more.

Oktoberfest originates from celebrating the 1812 German wedding between Ludwig and Theresa, since then, the tradition has spread worldwide.

“Well you’ve got the music of course, German heritage, the food, in this area here today in New Glarus we have all kinds of German food that’s presented, and swiss food, really wonderful,” Wayne Messman said. “So you’ve got this strong sense of heritage that goes along with it, just you know, in addition to the beer, but hey, there’s nothing wrong with beer.”

People brought out their festive lederhosen, celebrating their heritage while eating good food, and drinking good beer.

“It’s a great, great time. You’ve gotta be here, this is where it’s at man,” said Steve Weir.

More than anything, attendees said, enjoying a post-COVID world made all the difference.

“You know last couple of years have been pretty rough and just seeing people having a good time right now is really heartwarming,” said Messman.

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