Metcalfe’s  Market

Best of Madison Profile
Metcalfe's Market

Best Grocery Store | Silver Winner

Bring Local Home

Imagine if your neighbors woke up early every morning to pick the ripest vegetables from the garden; collected honey from their backyard; always had the freshest baked breads; the most beautiful flowers. And they told you, “Stop by anytime, we have plenty to go around.” Well, that’s what it’s like when you shop at Metcalfe’s – where you can bring local home! You’ll find local pork from Fox Heritage Farms (Prairie du Sac), locally raised salmon and greens from Superior Fresh (Hixton), Wisconsin Meadows 100% grass-fed beef (Elkhorn), milk and ice cream from Sassy Cow Creamery (Columbus), Yuppie Hill eggs (Burlington), locally-produced baked goods from over 15 Wisconsin bakeries, personal care products from American Provenance (Blue Mounds) and nearly more Wisconsin cheeses than you can count!

Metcalfe’s is a fourth-generation, family owned and operated neighborhood market that has been operating since 1917. Current owners Tim and Kevin Metcalfe (pictured above with Tim’s daughter Amanda Metcalfe) are the great-grandsons of the founders, Henry and Teresa Hess. Hilldale shoppers will remember Tom & Margaret Metcalfe’s customer appreciation brat frys on Memorial Day and Labor Day weekends. Since those humble beginnings in 1983, the World’s Largest Brat Fest, now hosted at Willow Island at the Alliant Energy Center, has raised nearly $2 million for local charities and served hundreds of thousands of brats!

The Metcalfe’s team works each day to connect & enrich people, their community, and beyond. They create love, through consistently living the values of Service, Community, Quality, Excellence, Sustainability and Integrity. With 100 percent green powered stores, a composting partnership with Purple Cow Organics and energy-sipping LED lights, Metcalfe’s is committed to a more sustainable Wisconsin.

Shop Metcalfe’s in Madison at Hilldale (726 N. Midvale Blvd.) or West Towne (7455 Mineral Point Rd.). Or, order anytime for pickup or delivery at One-hour delivery available to select areas!

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