Madison-based gaming company unveils ‘Disney Heroes’ game, its first under new partnership

MADISON, Wis. — For the first time ever, Woody and Buzz, Sully and Mike Wazowski, the Incredibles and 30 other Disney and Pixar characters are teaming up electronically, thanks to a Madison-based company.

“Disney Heroes: Battle Mode” is the latest role-playing game created by PerBlue. It will be available on Apple’s app store and on Google Play later this year but is now available for pre-registration.

Teams of five play in a quest to “save the internet,” which faces a dangerous computer virus. Pre-registered players will receive a free hero of their choice once the game launches later this year.

It’s unusual to see Disney and Pixar characters together on the same screen.

“This is one of the first times these brands have interacted together, and we’re excited about the storylines and character dialogues we’ve been able to build in the game that will give a totally new interactive experience with the characters,” said Forrest Woolworth, PerBlue’s Chief Operating Officer.

Teaming up with Disney is a big opportunity for the quickly-growing Madison-based company.

“We’re excited to be working with some of the most recognizable characters and brands in the world and to bring them together in the new universe we’ve created,” said Justin Beck, PerBlue’s co-founder and CEO.

PerBlue is known for its free-to-play games like Portal Quest, which consistently ranks in the top 100 games on both Google Play and the Apple’s app store.

PerBlue was started by a few University of Wisconsin students in a college apartment 10 years ago. Since then, it’s grown into a multi-million-dollar business.

In 2016, it sold the game “Dragon Soul” for $35 million.

Disney’s Vice President of Gaming only had great things to say about the highly-anticipated new game. In a press release, Lisa Anderson said, “PerBlue has done a great job of bringing our characters to life in authentically Disney ways, and players will be surprised and delighted as they mix and match hero team-ups.”

As for what’s next, Woolworth said “we’re focused on gearing up ‘Disney Heroes: Battle Mode’ for its global launch and beyond. We can’t comment on anything beyond this project at this time.”

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