Local businesses celebrate National Pie Day with beer and pie pairings

VERONA, Wis. — Celebrations were brewing ahead of National Pie Day as visitors sampled beer and pie pairings from Sugar River Bakery and Wisconsin Brewing Company on Sunday.

After a successful run last year, this is the second time that the two local businesses have come together to celebrate National Pie Day. The event featured live music and welcomed people — and pets — of all ages.

“The Packers are no longer playing, so it’s a perfect opportunity for people to come out,” Wisconsin Brewing Company Bar and Event Manager Sara Eustice said. “We’re dog friendly at the brewery, so people can bring their dog and have some sweets and beer too.”

Over 300 people showed interest in the event on Facebook, prompting Sugar River Bakery’s owners to spend four hours baking the pies in preparation.

“We were able to get more intricate with the pies for this event so they would pair well with the beers,” Sugar River Bakery owner Andrew McNaught said. “We were able to get creative and think outside of the box to make pies we don’t normally do.”