Katie Frank | REFORMadison

Exceptional Women 2020
Katie Frank, REFORMadison

Katie Frank is a risk taker.

At 28, she graduated from veterinary school with more than $100,000 in student loan debt and an unsettling feeling that working as a veterinarian was no longer something she wanted to spend the rest of her life doing.

With the stressors a new family can bring, she found solace through exercise. When she took her first Lagree class, a full-body cardio and strengthening session that takes place on a moving platform, she knew she needed a career change. She had never written a business plan, never taken a managerial class, never even thought about owning her own business.

“It was daunting, but there are certain opportunities that come around,” Frank said. “And this one was mine.”

REFORMadison opened in 2018. As the owner of the only Lagree studio in Wisconsin, Frank believes REFORM’s success is due largely to the other exceptional women trainers who believed in the risk she took.


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