John Jerome Morse
John Morse, age 83, of Wisconsin Dells, WI, passed away on Thursday, April 21, 2022.
Funeral services will be held Tuesday, April 26, 2022, at 1:00 p.m. at Bethany Lutheran Church in Wisconsin Dells, WI with Reverend Craig Wolfgram officiating. Burial will be at Spring Grove Cemetery. Visitation will be held at Bethany Lutheran Church on Tuesday from 10:00 a.m. until the time of service at 1:00 p.m.
John was born April 12, 1939, in Baraboo, Wisconsin the son of John and Hazel (Platt) Morse. He graduated from Wisconsin Dells High School in 1957 and went on to attend UW Stevens Point and Madison Business College. John married Patricia Anderson on November 12, 1960, in Wisconsin Dells. In 1958, he started the Morse Standard Station and branched off starting additional businesses; selling snowmobiles, lawn and garden equipment, ice distribution, a bait and tackle shop, and Napa Auto Parts.
John’s passion was farming with his closest friend and cousin, Eugene Morse. As they built a nice size cash crop farm, both being businessmen, it was their time away from the everyday grind of their businesses.
As years went on, John expanded the business and began selling boats with his son, Durlin in 1995. The unexpected death of Durlin in 2007, changed the entire landscape of Morse Enterprises. In 2008, John’s son, Dan stepped in and continued John’s legacy operating the business now known as Morse Power Sports.
In 2019 John fully retired. John enjoyed most of all, taking care of his family, traveling and snowbirding, with his wife Pat. As well as building tool benches, shelving units and birdhouses for anyone that had room. John had many hobbies, some of the most cherished were his fishing trips with brothers-in-law and friends. As well as attending Nascar races, and cheering on his favorite driver, Dale Earnhardt. He also liked to reminisce about the days behind the wheel of his number 33 at the Dells Motor Speedway. John took pride in a job well done, especially when it came to mowing his lawn and taking care of the landscape.
John is survived by his wife, Patricia; son, Dan (Teresa) Morse; daughters, Kim (Tony Mackesey) Field, Daughter-in-law, Kay Morse; sister, Beverly Padley and 7 grandchildren, Jack Kyle (Alyson Morse), Colin, Cameron (Olivia Morse), Katie, Mackenzie, Brittany, and Taylor. He is preceded in death by his parents; son, Durlin; brother, Durlin (MIA-Korean War), and sister, Phyllis Delmore.
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