In the 608: Support local and try something new with 2023 Pub Pass

MADISON, Wis. – The 2023 Pub Pass is officially out for the new year. It’s a great way for you to support local.

The Pub Pass is basically a passport. For $25, you get a free beer at 26 local bars and breweries.

One of those on the list is Starkweather Brewing Company, located on Atwood Ave. in Madison. They’ll be celebrating their one year anniversary in February.

“A lot of people come in and they have their pub pass but then they stay for another beer, so for us it’s a good thing because people don’t just come in for one beer and be done. They really do have a few beers,” said brewmaster and co-owner Peter Schroder. “Often times we see people going to several breweries in our neighborhood, they’ll go to One Barrel or Working Draft. They sort of follow the trek and come to us and want a beer and it’s a good introduction for them to get to know us.”

Pub Pass city curator Dave Olson says this is great way to support your favorite establishments all year and try some new ones along the way. There’s the Pub Pass itself, but you can also download the app for deals, too.

“The book deal is they get a free beer one time. It gets stamped like a passport, but for the app version, when they come and present the app, they would get a BOGO beer and after 30 days, it reloads and they can return again,” Olson said.

Normally the price of the Pub Pass is $25, but if you click here and put in the promo code “INTHE608” you can save $5 today!