ImpactLife urging blood donations amid expected holiday drop-off

MADISON, Wis. — ImpactLife is urging people to donate blood this holiday season amid a projected drop in donations.

The blood center said Monday projections put the drop in donations during the weeks of Christmas and New Year’s at 20% with people traveling and fewer blood drives during the holidays.

To help address the dip, ImpactLife added extra donation days on Tuesday and Thursday this week before people head to their holiday destinations.

“We lose about 20% to 25% of our donations during these critical holiday periods, so we’re really trying to get ahead of that situation and see if we can’t improve that outlook and see if we can’t get more donors to come in,” said Amanda Hess, ImpactLife’s vice president of donor relations and marketing.

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