Over the holidays, try talking to your relatives like an anthropologist
Elizabeth Keating, Professor of Anthropology, The University of Texas at Austin College of Liberal Arts
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How is it possible to spend so much time with your parents and grandparents and not really know them?
This question has puzzled me as an anthropologist. It’s especially relevant for the holiday season, when millions of people travel to spend time with their families.
When my parents were alive, I traveled long distances to be with them. We had the usual conversations: what the kids were doing, how the job was going, aches and pains. It wasn’t until after my parents died, though, that I wondered whether I really knew them in a deep, rich and nuanced way. And I realized that I’d never asked them about the formative periods of their lives, their childhoods and teenage years.
What had I missed? How had this happened?
In fact, I had interviewed my mother a few years before her death. But I only asked her about other relatives – people I was curious about because my father’s job had taken us to places away from the rest of the family. I based my questions for my mother on the bit of information I already had, to build a family tree. You might say I didn’t know what I didn’t know.
I decided to research the kinds of questions that would have elicited from my mother things about her life that I had no clue about and that now remain hidden and lost forever. I interviewed older people to develop questions that would paint a vivid picture of a person’s life as a child and teenager. I wanted details that would help me see the world that had influenced the person they became.
So I used my training as an anthropologist to ask the type of questions an anthropologist would ask when trying to understand a way of life or culture they know little about. Anthropologists want to see the world from another person’s point of view, through a new lens. The answers I got from older people opened whole new worlds for me.
Many people go their entire lives knowing little about their relatives’ childhoods and formative experiences.Westend61/Getty Images
Probing the mundane
One secret to having a deep conversation with your elders when you’re together over the holidays is to set aside your customary role. Forget, for the space of the interview, about your role as their grandchild or child, niece or nephew, and think like an anthropologist.
Most genealogical inquiries concentrate on the big life events like births, deaths and marriages, or building a family tree.
But anthropologists want to know about ordinary life: interactions with neighbors, how the passage of time was experienced, objects that were important to them, what children were afraid of, what courtship practices were like, parenting styles and more.
When you ask about social life, you’ll get descriptions that paint a picture of what it was like to be a child figuring things out back then – when, for instance, as one relative explained, “Unless you were told to go and say hello to Grandma, you never just, as a child, spoke to adults.”
On the other hand, when you ask about important objects, you’ll hear about those tangible things that pass from generation to generation in your family that are vessels of value. These ordinary things can convey stories about family life, just as this person who grew up in the U.K. describes:
“Mum used to say to me that the best part of the day was me coming home from school, coming in the back door and sitting on the stool in the kitchen and just talking, a mother-daughter thing. I’ve still got that stool from the kitchen. My father built it in evening classes. My children remember sitting on the stool in the kitchen, too, while Grandma was baking, passing time, drinking cups of tea and eating shortbread.”
My interview subject, now a grandparent herself, had a hard time understanding the fascination young people have with the social worlds contained in their phones.
But on the topic of phones, I found there can also be unexpected points of connection across generations. When I asked one grandparent about the home she grew up in, as she was visualizing her home in rural South Dakota, she suddenly remembered the telephone they had, a “party line” phone, which was common in the U.S. back then.
All the families in the area shared one phone line, and you were supposed to only pick up the phone when you heard your family’s special ring – a certain number of rings. But as she told it, her mother’s connection to the community was greatly expanded even then by telephone technology:
“We had a phone, and it was on a party line. And you know, we would have our ring, and of course, you’d hear the other rings too. And then sometimes, my mom would sneak it and lift up the receiver to see what was going on.”
I enjoyed the interviews with older people so much that I gave my students at the University of Texas at Austin the assignment to interview their grandparents. They ended up having exhilarating, interesting and generation-bridging conversations.
Their experiences, along with mine, led me to write a guide for people wanting to learn more about their parents’ and grandparents’ early lives, to protect a part of family history that is precious and easily lost.
Grandparents are often lonely and feel no one listens or takes what they have to say seriously. I found out that this can be because many of us don’t know how to start a conversation that gives them a chance to talk about the vast knowledge and experience they have.
By taking the position of an anthropologist, my students were able to step out of their familiar frame of reference and see the world as older generations did. One student even told the class that after interviewing her grandmother, she wished she could have been a young person in her grandmother’s time.
Often, the tales of “ordinary” life relayed to my students by their older relatives seemed anything but ordinary. They included going to schools segregated by race, women needing a man to accompany them in order to be allowed into a pub or restaurant, and leaving school in the sixth grade to work on the family farm.
Time and again, grandparents said some version of “no one’s asked me these questions before.”
When I was first developing the right questions to ask older family members, I asked one of my research participants to interview her elderly mother about daily life when she was a child. Toward the end of that interview, she said to her mother, “I never knew this stuff before.”
In response, her 92-year-old mother said, “All you have to do is just ask.”
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Elizabeth Keating does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.
Give your family the world via an adventure trip crafted by Tauck travel industry pros. Through their program, you’ll experience hands-on learning, off-the-beaten-path adventures and insights into local cultures often scheduled during school breaks. Whether you opt to explore Costa Rican rain forests, the wilds of Tanzania, the Swiss Alps or the islands of the Galapagos, you’ll create memories more lasting than the latest gadget or hip fashion item. The company’s e-brochure is designed to offer parents and grandparents a colorful tool that will lure children into the vacation-planning process. After all, anticipation is part of the adventure.
Give your family the world via an adventure trip crafted by Tauck travel industry pros. Through their program, you’ll experience hands-on learning, off-the-beaten-path adventures and insights into local cultures often scheduled during school breaks. Whether you opt to explore Costa Rican rain forests, the wilds of Tanzania, the Swiss Alps or the islands of the Galapagos, you’ll create memories more lasting than the latest gadget or hip fashion item. The company’s e-brochure is designed to offer parents and grandparents a colorful tool that will lure children into the vacation-planning process. After all, anticipation is part of the adventure.
For those who relish the white stuff, the gift of travel to Colorado ski country will be a high-altitude hit. At resorts throughout the state, kids under various ages are offered the opportunity to ski free. For example, kids under 5 always ski free at Arapahoe, Aspen Snowmass and Loveland. Steamboat’s Kids Ski Free and Grandkids Ski Free programs enable children 12 and younger to ski free the same number of days as their parent/grandparent with the purchase of a five-or-more-day adult lift ticket. Other resorts offer lift-ticket deals as well as lodging, lesson and gear discounts.
Consider a trip to Powderhorn, a western Colorado favorite for its reliable snowfall and 1,600 acres of impressive terrain. The resort is rolling out the first phase of on-mountain lodging in the form of six tiny homes that are fully equipped and sleep up to eight people.
For more: coloradoski.com; colorado.com.
Dreamstime/Dreamstime/TNS
For those who relish the white stuff, the gift of travel to Colorado ski country will be a high-altitude hit. At resorts throughout the state, kids under various ages are offered the opportunity to ski free. For example, kids under 5 always ski free at Arapahoe, Aspen Snowmass and Loveland. Steamboat’s Kids Ski Free and Grandkids Ski Free programs enable children 12 and younger to ski free the same number of days as their parent/grandparent with the purchase of a five-or-more-day adult lift ticket. Other resorts offer lift-ticket deals as well as lodging, lesson and gear discounts.
Consider a trip to Powderhorn, a western Colorado favorite for its reliable snowfall and 1,600 acres of impressive terrain. The resort is rolling out the first phase of on-mountain lodging in the form of six tiny homes that are fully equipped and sleep up to eight people.
Make a plan to visit our nation’s capital with your family and immerse yourselves in the depth and breadth of opportunity provided by the Smithsonian Institution. From art and history to the National Zoo and the Air and Space Museum, there is plenty to explore in Washington, D.C. Don’t miss the National Museum of African American History and Culture, devoted to sharing the story of Black life. The museum's more-than 37,000 artifacts include Harriett Tubman’s hymn book, a sunken slave ship and a segregated rail car. The museum is committed to a robust schedule of programs for children and families. Also, before your trip, consider a review of the online resources that inspire, prepare and educate.
Make a plan to visit our nation’s capital with your family and immerse yourselves in the depth and breadth of opportunity provided by the Smithsonian Institution. From art and history to the National Zoo and the Air and Space Museum, there is plenty to explore in Washington, D.C. Don’t miss the National Museum of African American History and Culture, devoted to sharing the story of Black life. The museum's more-than 37,000 artifacts include Harriett Tubman’s hymn book, a sunken slave ship and a segregated rail car. The museum is committed to a robust schedule of programs for children and families. Also, before your trip, consider a review of the online resources that inspire, prepare and educate.
In Nashville, Tennessee, home of the Grand Ole Opry and the best in country music, learn how a simple radio broadcast spawned a global entertainment phenomenon. From industry legends to the latest luminaries, you’ll get a taste of history along with a contemporary dose of the genre in the “home of American music.” Take in the Country Music Hall of Fame, Ryman Auditorium, the Bluebird Cafe and the Johnny Cash Museum. Ask about backstage passes, behind-the-scenes tours and family packages. Or, indulge your teen with tickets to see his or her favorite pop star on stage in Las Vegas. Avoid some of the bright lights by staying at the Four Seasons, a nongaming oasis.
For more: opry.com; visitmusiccity.com; https://www.fourseasons.com/lasvegas/
In Nashville, Tennessee, home of the Grand Ole Opry and the best in country music, learn how a simple radio broadcast spawned a global entertainment phenomenon. From industry legends to the latest luminaries, you’ll get a taste of history along with a contemporary dose of the genre in the “home of American music.” Take in the Country Music Hall of Fame, Ryman Auditorium, the Bluebird Cafe and the Johnny Cash Museum. Ask about backstage passes, behind-the-scenes tours and family packages. Or, indulge your teen with tickets to see his or her favorite pop star on stage in Las Vegas. Avoid some of the bright lights by staying at the Four Seasons, a nongaming oasis.
For more: opry.com; visitmusiccity.com; https://www.fourseasons.com/lasvegas/
If you’ve ever dreamed of casting away to a tranquil hideaway where white sand beaches stretch for miles and your worries dissolve in soft ocean breezes, then this coral island is for you. The only resort on a small spit of land in the middle of the Indian Ocean, the Four Seasons Desroches Island in the Seychelles pairs warm and welcoming service, top notch cuisine and rustic luxury with a pristine natural environment.
Stay in villas, suites or expansive residences, each with private pools and beach access. Ride bikes to the Island Conservation Society’s Giant Tortoise Sanctuary before stopping on a private stretch of beach for a family picnic. Explore your choice of 14 world-class dive sites around the island or soak up the sun in a kayak or on a stand-up paddleboard.
In Costa Rica, wake to a chorus of tropical wildlife in the only lodge located inside the Arenal Volcano National Park. The majestic and perfectly shaped volcanic centerpiece of a rich rainforest setting can be observed from most guest rooms, the dining room and an expansive deck. Horseback riding, biking and hiking trails wind through old lava fields and soft jungle trails where howling monkeys, slithering snakes, butterflies and colorful birds beckon visitors.
For more: https://www.fourseasons.com/seychellesdesroches; www.arenalobservatorylodge.com ; www.VisitCostaRica.com
If you’ve ever dreamed of casting away to a tranquil hideaway where white sand beaches stretch for miles and your worries dissolve in soft ocean breezes, then this coral island is for you. The only resort on a small spit of land in the middle of the Indian Ocean, the Four Seasons Desroches Island in the Seychelles pairs warm and welcoming service, top notch cuisine and rustic luxury with a pristine natural environment.
Stay in villas, suites or expansive residences, each with private pools and beach access. Ride bikes to the Island Conservation Society’s Giant Tortoise Sanctuary before stopping on a private stretch of beach for a family picnic. Explore your choice of 14 world-class dive sites around the island or soak up the sun in a kayak or on a stand-up paddleboard.
In Costa Rica, wake to a chorus of tropical wildlife in the only lodge located inside the Arenal Volcano National Park. The majestic and perfectly shaped volcanic centerpiece of a rich rainforest setting can be observed from most guest rooms, the dining room and an expansive deck. Horseback riding, biking and hiking trails wind through old lava fields and soft jungle trails where howling monkeys, slithering snakes, butterflies and colorful birds beckon visitors.
For more: https://www.fourseasons.com/seychellesdesroches; www.arenalobservatorylodge.com ; www.VisitCostaRica.com
Patrick McMullan/Patrick McMullan via Getty Images
Americans are enthralled with watching the lifestyles of the rich and famous unfold on TV and social media. Despite the extravagant cars and vacations showcased on certain programming franchises, the wealth of these celebrities pales in comparison to some of America's richest families.
To find out which clans hold the most wealth, Stacker compiled a list of the 25 richest families in America using 2020 data from Forbes. Families are ranked in ascending order by their total wealth, with the richest family taking the #1 spot on this list. When ties occur, the families are ranked from the most to the fewest family members.
The gap in net worth between the #25 and the #1 richest family is surprisingly wide, with the wealthiest family in America now worth more than $234 billion. When added together, the 25 families on this list have a combined net worth of $943.7 billion. If these families were a country, they'd be the 17th richest nation in the world as these families are wealthier than Iran, Netherlands, Switzerland, and Turkey when ranked by gross domestic product.
While some families have kept low profiles for over a century, others have gained national attention and name recognition for inheritance battles, affairs, political scandals, and illegal practices. From the world's largest alcohol manufacturers to grocers, investors, and oil barons, check out the 25 richest families in America.
Patrick McMullan/Patrick McMullan via Getty Images
Americans are enthralled with watching the lifestyles of the rich and famous unfold on TV and social media. Despite the extravagant cars and vacations showcased on certain programming franchises, the wealth of these celebrities pales in comparison to some of America's richest families.
To find out which clans hold the most wealth, Stacker compiled a list of the 25 richest families in America using 2020 data from Forbes. Families are ranked in ascending order by their total wealth, with the richest family taking the #1 spot on this list. When ties occur, the families are ranked from the most to the fewest family members.
The gap in net worth between the #25 and the #1 richest family is surprisingly wide, with the wealthiest family in America now worth more than $234 billion. When added together, the 25 families on this list have a combined net worth of $943.7 billion. If these families were a country, they'd be the 17th richest nation in the world as these families are wealthier than Iran, Netherlands, Switzerland, and Turkey when ranked by gross domestic product.
While some families have kept low profiles for over a century, others have gained national attention and name recognition for inheritance battles, affairs, political scandals, and illegal practices. From the world's largest alcohol manufacturers to grocers, investors, and oil barons, check out the 25 richest families in America.
The Gallo family owns several wineries throughout California, New York, and Washington state and more than 23,000 acres of vineyards. In the '90s, the family purchased large amounts of land in Sonoma, California, and partnered with producers from Italy and France to establish leading brands.
Kevin Winter/Getty Images for LAPA
- Net worth: $12.4 billion
- Number of family members: 17 (est.)
- Source of wealth: Wine and liquor
- Headquarters: Modesto, CA
The Gallo family owns several wineries throughout California, New York, and Washington state and more than 23,000 acres of vineyards. In the '90s, the family purchased large amounts of land in Sonoma, California, and partnered with producers from Italy and France to establish leading brands.
Starting a pest control company doesn't exactly exude images of a glamorous life, but it's what established the Rollins family's billionaire status. Orkin pest control was founded in 1901 and has over 400 locations worldwide.
Starting a pest control company doesn't exactly exude images of a glamorous life, but it's what established the Rollins family's billionaire status. Orkin pest control was founded in 1901 and has over 400 locations worldwide.
The Goldman family owns hundreds of high-priced real estate across New York City. Founder Sol Goldman's company is now owned by his four children and run by his daughter Jane.
Slaven Vlasic // Getty Images
- Net worth: $13.2 billion
- Number of family members: 20
- Source of wealth: Real estate
- Headquarters: New York City area, NY
The Goldman family owns hundreds of high-priced real estate across New York City. Founder Sol Goldman's company is now owned by his four children and run by his daughter Jane.
The Stryker family built their multibillionaire fortune from Stryker Corp., a medical equipment company founded by Homer Stryker in 1941. Homer was an orthopedic surgeon who invented several medical devices such as the groundbreaking Wedge Turning Frame, used for patients with challenged mobility during extended hospital stays. This invention helped medical professionals turn and examine patients to prevent complications.
Ronda Stryker, Homer's granddaughter, has 6% ownership and currently serves as the company's director.
The Stryker family built their multibillionaire fortune from Stryker Corp., a medical equipment company founded by Homer Stryker in 1941. Homer was an orthopedic surgeon who invented several medical devices such as the groundbreaking Wedge Turning Frame, used for patients with challenged mobility during extended hospital stays. This invention helped medical professionals turn and examine patients to prevent complications.
Ronda Stryker, Homer's granddaughter, has 6% ownership and currently serves as the company's director.
The Cathys know how to produce fried chicken sandwiches and have built a family fortune with their Chick-fil-A empire. Samuel Truett Cathy, a businessman, investor, and Southern Baptist, founded the family business in Hapeville, Georgia, in 1946.
Many of Cathy's business decisions stemmed from his Christian beliefs, including his "closed-on-Sundays" policy, which traditionally observes Sundays as a day of rest in Christianity. Many would think being closed on Sundays would financially affect the popular fast-food chain, but the Cathys are still in the billionaires club.
Paras Griffin // Getty Images
- Net worth: $14.2 billion
- Number of family members: 35
- Source of wealth: Chick-fil-A
- Headquarters: Atlanta, GA
The Cathys know how to produce fried chicken sandwiches and have built a family fortune with their Chick-fil-A empire. Samuel Truett Cathy, a businessman, investor, and Southern Baptist, founded the family business in Hapeville, Georgia, in 1946.
Many of Cathy's business decisions stemmed from his Christian beliefs, including his "closed-on-Sundays" policy, which traditionally observes Sundays as a day of rest in Christianity. Many would think being closed on Sundays would financially affect the popular fast-food chain, but the Cathys are still in the billionaires club.
The Ziff family originally gained its wealth through a publishing company known for PC Magazine and Car and Driver but later became known for its multibillion-dollar hedge funds. However, in 2014, the three Ziff brothers closed their hedge funds to take a different approach to wealth management.
Ilya S. Savenok // Getty Images
- Net worth: $15 billion
- Number of family members: 3
- Source of wealth: Publishing
- Headquarters: New York, NY
The Ziff family originally gained its wealth through a publishing company known for PC Magazine and Car and Driver but later became known for its multibillion-dollar hedge funds. However, in 2014, the three Ziff brothers closed their hedge funds to take a different approach to wealth management.
Dorrance family members are the heirs to Campbell Soup Co. John T. Dorrance invented the company's condensed soup in 1897 and became president of the company 17 years later. Today, Dorrance's descendants own 41% of the company.
Justin Sullivan // Getty Images
- Net worth: $15 billion
- Number of family members: 11 (est.)
- Source of wealth: Campbell Soup Co.
- Headquarters: Camden, NJ
Dorrance family members are the heirs to Campbell Soup Co. John T. Dorrance invented the company's condensed soup in 1897 and became president of the company 17 years later. Today, Dorrance's descendants own 41% of the company.
H.L. Hunt started his family's fortune when he struck oil throughout the American South. Hunt, who later based his company, Hunt Oil Co., in Dallas, was named one of the wealthiest men in the country by Time magazine in 2008.
Bettman // Getty Images
- Net worth: $15.5 billion
- Number of family members: 24
- Source of wealth: Oil
- Headquarters: Dallas, TX
H.L. Hunt started his family's fortune when he struck oil throughout the American South. Hunt, who later based his company, Hunt Oil Co., in Dallas, was named one of the wealthiest men in the country by Time magazine in 2008.
DuPont originally started as a gunpowder mill during the American Revolution but has grown into one of the largest chemical corporations in the world. According to Forbes, the du Pont family no longer runs the company but still owns shares of the business.
Michael Vi // Shutterstock
- Net worth: $16 billion
- Number of family members: 3,500 (est.)
- Source of wealth: DuPont
- Headquarters: Wilmington, DE
DuPont originally started as a gunpowder mill during the American Revolution but has grown into one of the largest chemical corporations in the world. According to Forbes, the du Pont family no longer runs the company but still owns shares of the business.
The Busch family legacy began when Adolphus Busch took over a St. Louis brewery in the late 1800s. That same brewery later became Anheuser-Busch, one of the largest breweries in the world. Despite its wild success, the family sold the company in 2008.
Jacob Hilsdorf/ullstein bild via Getty Images
- Net worth: $17.6 billion
- Number of family members: 30 (est.)
- Source of wealth: Anheuser-Busch
- Headquarters: St. Louis, MO
The Busch family legacy began when Adolphus Busch took over a St. Louis brewery in the late 1800s. That same brewery later became Anheuser-Busch, one of the largest breweries in the world. Despite its wild success, the family sold the company in 2008.
Florence Butt founded the C.C. Butt Grocery Store, now called H-E-B Grocery, in 1905. The family-controlled company has since expanded with hundreds of stores across Texas and Mexico.
JHVEPhoto // Shutterstock
- Net worth: $17.8 billion
- Number of family members: 18
- Source of wealth: Supermarkets
- Headquarters: San Antonio, TX
Florence Butt founded the C.C. Butt Grocery Store, now called H-E-B Grocery, in 1905. The family-controlled company has since expanded with hundreds of stores across Texas and Mexico.
In the 1960s, J. Howard Marshall II traded his oil company shares for a 15% stake in Koch Industries. Since then, fights over the family's wealth have made national headlines.
F. Carter Smith/Sygma via Getty Images
- Net worth: $18.5 billion
- Number of family members: 3 (est.)
- Source of wealth: Diversified
- Headquarters: Dallas, TX
In the 1960s, J. Howard Marshall II traded his oil company shares for a 15% stake in Koch Industries. Since then, fights over the family's wealth have made national headlines.
Igor Golovniov/SOPA Images/LightRocket via Getty Images
- Net worth: $20.4 billion
- Number of family members: 25 (est.)
- Source of wealth: Liquor
- Headquarters: Louisville, KY
George Garvin Brown founded Brown-Forman Corp. in 1870. Today, the company produces some of the most well-known alcohol brands in the world, including Jack Daniel's and Korbel.
Igor Golovniov/SOPA Images/LightRocket via Getty Images
- Net worth: $20.4 billion
- Number of family members: 25 (est.)
- Source of wealth: Liquor
- Headquarters: Louisville, KY
George Garvin Brown founded Brown-Forman Corp. in 1870. Today, the company produces some of the most well-known alcohol brands in the world, including Jack Daniel's and Korbel.
Michael Macor/The San Francisco Chronicle via Getty Images
- Net worth: $21 billion
- Number of family members: 67
- Source of wealth: Hearst Corp.
- Headquarters: New York, NY
The Hearst family originally gained wealth and notoriety for its mining businesses in the 1880s. However, William Randolph Hearst Jr. made a name for himself by creating the first nationwide media company. Today, Hearst Corp. owns hundreds of newspapers and magazines around the world and has investments in cable TV channels such as ESPN, Lifetime, and A&E.
Michael Macor/The San Francisco Chronicle via Getty Images
- Net worth: $21 billion
- Number of family members: 67
- Source of wealth: Hearst Corp.
- Headquarters: New York, NY
The Hearst family originally gained wealth and notoriety for its mining businesses in the 1880s. However, William Randolph Hearst Jr. made a name for himself by creating the first nationwide media company. Today, Hearst Corp. owns hundreds of newspapers and magazines around the world and has investments in cable TV channels such as ESPN, Lifetime, and A&E.
Bob Levey // Getty Images for U.S. Fund for UNICEF
- Net worth: $22 billion
- Number of family members: 4
- Source of wealth: Pipelines
- Headquarters: Houston, TX
The son of an oil worker, Dan Duncan founded Enterprise Products Partners in 1968. He later became one of the largest pipeline operators in the United States. Today, his eldest daughter, Randa Duncan Williams, chairs the Enterprise Products Partners board.
Bob Levey // Getty Images for U.S. Fund for UNICEF
- Net worth: $22 billion
- Number of family members: 4
- Source of wealth: Pipelines
- Headquarters: Houston, TX
The son of an oil worker, Dan Duncan founded Enterprise Products Partners in 1968. He later became one of the largest pipeline operators in the United States. Today, his eldest daughter, Randa Duncan Williams, chairs the Enterprise Products Partners board.
PATRICK MCMULLAN/Patrick McMullan via Getty Images
- Net worth: $30 billion
- Number of family members: 23
- Source of wealth: Magazines and newspapers
- Headquarters: New York, NY
Samuel Irving Newhouse began what is now an international multimedia publisher with the purchase of the Staten Island Advance in 1922, creating Advance Publications Inc. Now led by S.I. and Donald Newhouse, Advance's holdings include Condé Nast, Stage Entertainment, American City Business Journals, and Reddit, among others.
PATRICK MCMULLAN/Patrick McMullan via Getty Images
- Net worth: $30 billion
- Number of family members: 23
- Source of wealth: Magazines and newspapers
- Headquarters: New York, NY
Samuel Irving Newhouse began what is now an international multimedia publisher with the purchase of the Staten Island Advance in 1922, creating Advance Publications Inc. Now led by S.I. and Donald Newhouse, Advance's holdings include Condé Nast, Stage Entertainment, American City Business Journals, and Reddit, among others.
Abram Nicholas Pritzker was the son of Ukrainian immigrants who settled in Chicago in the 1880s. He grew his wealth by purchasing real estate and businesses in the area, and today, the Pritzker family is known for building the Hyatt Hotel chain, among other enterprises.
Paul Morigi // Getty Images
- Net worth: $32.5 billion
- Number of family members: 13
- Source of wealth: Hotels and investments
- Headquarters: Chicago, IL
Abram Nicholas Pritzker was the son of Ukrainian immigrants who settled in Chicago in the 1880s. He grew his wealth by purchasing real estate and businesses in the area, and today, the Pritzker family is known for building the Hyatt Hotel chain, among other enterprises.
The Cox family started amassing its $41 billion fortune in 1898 after James M. Cox purchased the Daytona Evening News. Today, Cox Enterprises includes telecommunications companies Cox Communications and Cox Media Group.
Library of Congress // Wikimedia Commons
- Net worth: $34.5 billion
- Number of family members: 31
- Source of wealth: Media
- Headquarters: Atlanta, GA
The Cox family started amassing its $41 billion fortune in 1898 after James M. Cox purchased the Daytona Evening News. Today, Cox Enterprises includes telecommunications companies Cox Communications and Cox Media Group.
In 1946, Edward C. Johnson II founded the Fidelity Management & Research Company. Today, the privately owned company is managed by his granddaughter, Abigail.
Barry Chin/The Boston Globe via Getty Images
- Net worth: $36 billion
- Number of family members: 6
- Source of wealth: Money management
- Headquarters: Boston, MA
In 1946, Edward C. Johnson II founded the Fidelity Management & Research Company. Today, the privately owned company is managed by his granddaughter, Abigail.
Samuel Curtis Johnson is the founder and namesake of the family-owned SC Johnson company. In the 1800s, Johnson's parquet flooring business grew after he invented the company's floor wax. Today, the family is worth $30 billion and owns brands like Glade and Ziploc.
Theo Wargo // Getty Images
- Net worth: $37 billion
- Number of family members: 68
- Source of wealth: Cleaning products
- Headquarters: Racine, WI
Samuel Curtis Johnson is the founder and namesake of the family-owned SC Johnson company. In the 1800s, Johnson's parquet flooring business grew after he invented the company's floor wax. Today, the family is worth $30 billion and owns brands like Glade and Ziploc.
Patrick McMullan/Patrick McMullan via Getty Images
- Net worth: $40 billion
- Number of family members: 10
- Source of wealth: Estée Lauder
- Headquarters: New York, NY
Lauder family members are cosmetics tycoons known for the Estée Lauder brand. The family's matriarch founded the company with her husband in 1946, and today, the third generation of Lauders—William, Ronald, Aerin, and Jane—help guide the company's growth and leadership.
Patrick McMullan/Patrick McMullan via Getty Images
- Net worth: $40 billion
- Number of family members: 10
- Source of wealth: Estée Lauder
- Headquarters: New York, NY
Lauder family members are cosmetics tycoons known for the Estée Lauder brand. The family's matriarch founded the company with her husband in 1946, and today, the third generation of Lauders—William, Ronald, Aerin, and Jane—help guide the company's growth and leadership.
According to Forbes, the Cargill-MacMillan family has 14 billionaires, the most of any family in the world. Cargill Inc. is worth nearly $115 billion and produces and distributes food items, including sugar, turkey, and chocolate.
Jemal Countess // Getty Images for Stringer
- Net worth: $47 billion
- Number of family members: 23 (est.)
- Source of wealth: Cargill Inc.
- Headquarters: Minneapolis, MN
According to Forbes, the Cargill-MacMillan family has 14 billionaires, the most of any family in the world. Cargill Inc. is worth nearly $115 billion and produces and distributes food items, including sugar, turkey, and chocolate.
The Mars family owns Mars Inc., which produces Snickers, M&M's, Twix, and other popular candy bars. Despite keeping a low profile for over 100 years, the Mars family is speaking out about climate change and labor practices.
Pool // Getty Images
- Net worth: $94 billion
- Number of family members: 31
- Source of wealth: Candy
- Headquarters: McLean, VA
The Mars family owns Mars Inc., which produces Snickers, M&M's, Twix, and other popular candy bars. Despite keeping a low profile for over 100 years, the Mars family is speaking out about climate change and labor practices.
The Koch family is worth more than the first seven families on this list combined. The Koch family owns Koch Industries, one of the largest privately owned companies in the United States. Brothers David and Charles also are widely known for their impact on American politics. David died in August 2019.
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- Net worth: $100 billion
- Number of family members: 4
- Source of wealth: Diversified
- Headquarters: Wichita, KS
The Koch family is worth more than the first seven families on this list combined. The Koch family owns Koch Industries, one of the largest privately owned companies in the United States. Brothers David and Charles also are widely known for their impact on American politics. David died in August 2019.