H&M to open East Towne location

Clothing retailer H&M announced a new location at Madison’s East Towne Mall Thursday, according to a press release from the company.

H&M will give their first 300 shoppers on opening day an “Access to Fashion Pass,” a gift card valued between $10 and $300, according to the release. Opening day is set for Oct. 12 and this will be the fifth H&M in Wisconsin.