Cute as a Button

Cute as a Button

1925 Monroe St.

If You’re a woman whose look is more eclectic-chic, less polished ingénue, the Velvet Button is for you. Monroe Street’s newest boutique has a lovely hometown feel with a refined aesthetic. Airy window displays inspire shoppers with breezy ensembles, and glass jewelry cases sparkle with vintage-inspired pieces.

The store is a collaboration of friendship and style, and the name is fitting—it refers to “something nice and comfortable,” says Karen Graeve, who along with Rhonda Dittberner owns the boutique that opened in late February. The store is a departure for both women, who have experience in the interior design and nonprofit fields, respectively.

Graeve and Dittberner look for “small, indie designers that are up and coming, and not represented here,” says Dittberner. Garments like a wrap that can be worn eight different ways, bohemian-luxe tops, classic layering pieces and colorful, peppy printed tops are all part of the mix. Even better are the prices—clothing ranges from $40 to $178.

The boutique is a pleasant way to find your next favorite closet go-to.

“We have a unique style that’s different,” says Dittberner. “We go by what we like—and we hope others like it, too.”

Clockwise from top left:

1. Heads up
Shebobo’s hats add shade and style to spring and summer ensembles. $22–$45

2. A Savvy Duo
Graeve and Dittberner have known each other since their junior high days in Sun Prairie.

3. Purse Pal
“These Papaya wallets have a whimsical feel,” says Dittberner. “Some of our things are more classic and we wanted to bring in some fun [in the accessories].” $55

4. Cute Kicks
Poetic Licence’s shoes are perfect conversation pieces. We love the bold patterns and artful way the brand mixes materials. $115–$140

5. Wrap Star
Graeve and Dittberner love Angel Rox’s wraps—so much so that they each try to wear a piece from the collection a few times a week to show customers how versatile they are! Wear them eight different ways, from a vest to even a strapless dress. $28–$178

6. All-in-one Style
This Trybe jumpsuit is like a super-stylish nod to the past in a thoroughly modern look and feel. Look for additional styles by Tart for easy outfit days. $150

7. Glittering Gems
Pick up an exquisite, antique-inspired bauble made by two different Wisconsin-area accessory artists. One of the designers even makes exclusive pieces just for the Velvet Button. $40–$150

8. Botanical Beauty
Jak’s amazing tops and dresses have painterly prints and velvet trims that make them special. $80

Contact Shayna Mace at

Photos by Martha Busse.