Badgers and (root) beer? UW o-line partners with Sprecher

MADISON, Wis. — The NIL deals keep rolling in for the Wisconsin football team.

Thursday night the UW offensive line celebrated their partnership with Sprecher Brewing Company over a meal and a handful of craft sodas.

But this isn’t just an individual partnership, Sprecher teamed up with the entire Badger offensive line. And the new Sprecher brand ambassadors are calling it a match made in heaven.