News 3 Now’s 3 Cares Community Impact introduces THE 12 DAYS OF GIVING.

This community initiative was created to help individuals, families, and non-profit organizations who are in need this holiday season.

How it works

News 3 Now will work with agencies in our viewing area and gather a list of names and their needs.
The 3 Cares Committee will select 12 families, individuals, or non-profit organizations and work with participating businesses and large organizations to grant their wishes.
News 3 Now will contact the recipient to schedule a time to deliver the gift. The News Department will record the event and present the story on News 3 Now This Morning and News 3 Now at Six.
The participating business that granted the gift will be featured in the report alongside the recipient.

Previous Recipients

12 Days of Giving - The Burnett Family

FITCHBURG, Wis. -- This holiday season, News 3 Now is making 12 area families’ miracles come true. Our 12 Days of Giving continue, this time surprising a single…

12 Days of Giving - The Schroeder family

SUN PRAIRIE, Wis. -- Marnie Schroeder left Wisconsin for Florida beaches a few years ago. She started a new life, but when her grandson needed a caretaker, she…

12 Days of Giving – The Kight family

MADISON, Wis. -- Mid-pandemic, the Kight family lost the roof over their heads. "We had pretty much run out of options; we didn’t have anywhere to go," said…

WATCH: 12 Days of Giving - The Sokor Family

MADISON, Wis. — News 3 Now is helping to make sure everyone has a happy holiday season with our 12 Days of Giving. We’re partnering with local non-profits to…

States That Produce The Most Christmas Trees

12 Days of Giving: SSM Health doctor talks about the benefits of holiday giving

This time of year is often called “the season of giving,” and while we all know how good it feels to give a meaningful gift, there are also real physical and mental health benefits to giving, kindness, and volunteering.

WATCH: Day 2 of News 3 Now’s 12 Days of Giving

MADISON, Wis. — News 3 Now is helping to make sure everyone has a happy holiday season with our 12 Days of Giving. We’re partnering…

WATCH: Day 1 of News 3 Now's 12 Days of Giving

MADISON, Wis. -- News 3 Now is helping to make sure everyone has a happy holiday season with our 12 Days of Giving. We're partnering with local non-profits to answer the wishes of 12 area families. Kicking off the campaign…